Thank You for Listening! This has been an episode from The FowardED Network—Where we are Advancing Voices and Shaping Education. We are dedicated to supporting everyone invested in K-12 success: teachers, leaders, parents, and community advocates.
Want to keep the conversation going?
- Subscribe: Never miss an insight. Hit the subscribe or follow button on your podcast app to automatically receive our next episode.
- Share the Knowledge: If this episode provided value, please take a moment to rate and review us! Your five-star reviews help new teachers, parents, and leaders find our network.
- Explore the Network: This show is just one part of the ForwardEd Network family. Head over to our network page to explore our full roster of interconnected podcasts, including CTRL Shift Lead, Vice Principal UnOfficed, From Carpool to College, and Your Morning Boost.
- Connect with Us: Have a question or an idea for a future episode? Reach out to us at pillars.forwarded@gmail.com or find us on social media using the tag #theForwardEDnetwork.
00:00:00 --> 00:00:05 Welcome to Your Morning Boost, your daily leadership advice to help you lead your school community.
00:00:05 --> 00:00:09 Brought to you by AWB Education and sponsored by Grundmeyer Leader Services,
00:00:10 --> 00:00:14 where together we are transforming education, one leader at a time.
00:00:14 --> 00:00:18 Now here's your host, Adam Bush. Good morning, Morning Boosters.
00:00:18 --> 00:00:20 Welcome back. Happy Tuesday.
00:00:20 --> 00:00:23 Thanks for joining us again today. If you have a moment and could take some
00:00:23 --> 00:00:27 time to give us a rating or review or a follow on whatever platform you're listening
00:00:27 --> 00:00:28 to, we would really appreciate it.
00:00:29 --> 00:00:30 It would help us keep this mission
00:00:30 --> 00:00:33 going and help us be able to get our message out to even more people.
00:00:33 --> 00:00:37 If you remember this week, we're going to talk all this week about the hiring
00:00:37 --> 00:00:41 process and trying to make sure that we are hiring the right people to join our team.
00:00:42 --> 00:00:46 Today's episode, we're going to discuss the art of advertising your open positions
00:00:46 --> 00:00:47 to reach the right candidates.
00:00:48 --> 00:00:51 Sometimes we don't think about this one. We just kind of throw it out there
00:00:51 --> 00:00:53 on whatever we're required to throw it out there on.
00:00:53 --> 00:00:58 But really getting to the right people that's going to attract the right candidates
00:00:58 --> 00:01:01 And this is something that we need to make sure we put a little effort into
00:01:01 --> 00:01:05 so choose the right platforms Think about a variety of channels.
00:01:05 --> 00:01:08 It could be your school website job boards social media,
00:01:08 --> 00:01:12 you know professional organizations We want to reach a diverse pool of applicants
00:01:12 --> 00:01:16 to ensure that we get the right person Lots of these they'll help us push out
00:01:16 --> 00:01:20 the details and they probably even have some AI tools built to help I've used
00:01:20 --> 00:01:22 a variety of social media platforms before.
00:01:22 --> 00:01:26 They have AI tools that help boost that message out to your candidates and help
00:01:26 --> 00:01:27 really attract the right people.
00:01:28 --> 00:01:32 I know a lot of states, you do have like an educational platform for job postings.
00:01:32 --> 00:01:35 And of course, you're going to post it there. You may be required to.
00:01:35 --> 00:01:37 We certainly are in the state that I live in.
00:01:37 --> 00:01:41 But it may only retract those that are actively seeking employment.
00:01:41 --> 00:01:45 Sometimes your best candidate may be the one that didn't know they should even
00:01:45 --> 00:01:48 look at a change until they saw how attractive your position is.
00:01:48 --> 00:01:52 Keep that in mind. Don't just go to where the people looking for a job are going
00:01:52 --> 00:01:53 to be seeing your position.
00:01:54 --> 00:01:57 I want to go make sure everybody understands why they might want to come work for us.
00:01:58 --> 00:02:01 Now, when you get to the job posting itself, make sure you spend some time on
00:02:01 --> 00:02:04 that. Create a compelling job posting. Don't just put out that you have a job open.
00:02:05 --> 00:02:08 Try to use some eye-catching headlines, some persuasive language,
00:02:08 --> 00:02:12 and even some relevant keywords to make your job listing stand out amongst the
00:02:12 --> 00:02:15 other jobs that are going to be out there. Highlight your school's benefits.
00:02:15 --> 00:02:20 Not just the salary and the benefits package, but emphasize the unique opportunities,
00:02:20 --> 00:02:22 experiences your school offers.
00:02:23 --> 00:02:25 What do you have for professional development? What are there for mentorship
00:02:25 --> 00:02:28 programs? What does the community look like? Is it supportive?
00:02:28 --> 00:02:32 Supportive within the building and the other opportunities within the community
00:02:32 --> 00:02:35 itself. After that, think about how you're going to track your results.
00:02:35 --> 00:02:39 Analyze how effective your advertising strategies are to determine what channels
00:02:39 --> 00:02:43 are most attractive and the most qualified candidates. Down the road,
00:02:43 --> 00:02:46 you may want to trim down where you're going due to budget or just due to time.
00:02:46 --> 00:02:50 And so what ones are being the most effective for you? You're going to want to know that part.
00:02:50 --> 00:02:55 Just think about this. Your job posting is your school's first impression on potential candidates.
00:02:55 --> 00:03:00 We talked about that last time. Make this memorable. Make it inviting.
00:03:00 --> 00:03:04 We want to make sure that what they see out there, that's going to get them
00:03:04 --> 00:03:05 wanting to come and see more.
00:03:06 --> 00:03:09 So it's a good time to review your current job postings. Are they effectively
00:03:09 --> 00:03:13 attracting the right candidates? If not, consider revising them.
00:03:13 --> 00:03:16 Maybe you better showcase your school's unique selling points.
00:03:16 --> 00:03:20 And if you're not getting a lot of candidates, that might be your way to try to deepen your pool.
00:03:21 --> 00:03:24 Thanks for listening to us today. We will be back again tomorrow with some more
00:03:24 --> 00:03:26 tips on this hiring process.
00:03:26 --> 00:03:30 But until next time, have a great Tuesday, and we will talk with you again tomorrow.
00:03:30 --> 00:03:34 You have been listening to Your Morning Boost by AWB Education in partnership
00:03:34 --> 00:03:39 with Grundmeyer Leader Services. You can find out more about our services by
00:03:39 --> 00:03:41 clicking on the links in the description.
00:03:41 --> 00:03:46 Remember, you are doing this vital job that only a few can do.
00:03:46 --> 00:03:50 So until next time, thank you for your service to your community.