Families Don’t Experience Departments. They Experience Your School.
Schools organize themselves into departments because it makes the work manageable.
Families don’t experience us that way.
When a parent reaches out with one problem, they aren’t thinking about student services, communications, counseling, administration, or which department owns the answer. They simply see their child’s school — and every handoff, delayed response, and communication gap becomes part of that experience.
In this episode, we sit down with Ian Nenke to explore what school leaders can learn by looking at our systems through the eyes of families. We talk about parent communication, cultural differences, responsiveness, trust, and why sometimes the best thing a leader can do is take ownership of finding an answer rather than sending a family somewhere else.
We also look at how easily internal structures can become external frustration. One example: a single parent email with several questions that ultimately touched four different offices. From the school’s perspective, that may make organizational sense. From the family’s perspective, it can feel fragmented, slow, and confusing.
The question isn’t simply whether each department is doing its job well. It’s whether the entire experience makes sense from the other side.
What You’ll Hear:
- Why families experience the school as one system, not separate departments
- How handoffs and communication gaps can quickly become trust problems
- Why a quick, honest response matters even when you don’t yet have the answer
- Why taking ownership often matters more than knowing exactly who “owns” the issue
- How small, sincere interactions help families decide whether a school feels responsive, connected, and human
Key Takeaways:
- Families experience the whole school, not the organizational chart
- A short, honest response is often more valuable than silence
- Leaders build trust by taking ownership and helping families find answers
- Small interactions across a school can strengthen the sense of community
- Seeing the school through a parent’s eyes can reveal gaps that internal structures hide
🎧 Listen to Your Morning Boost:
Let's face it, schools love departments.
Speaker AWe have admissions, communications, student services, activities, counseling, administration.
Speaker AI mean, we separate the work because it helps us organize the school.
Speaker ABut families don't experience any of those things separately.
Speaker AThey experience us.
Speaker AAnd sometimes the gaps between our systems become part of their experience too.
Speaker BThis is your morning boost recorded in the Forward Ed Network studios, a weekly spark for educators and school leaders ready to lead, teach, and live with greater intention.
Speaker BThis is your morning boost.
Speaker AToday I'm talking with Ian Nenke about what happens when we stop looking at school through our organizational chart and start looking at it through the eyes of our families.
Speaker AIan, before we get rolling, can you tell our listeners a little bit about who you are and what it is that you do?
Speaker CThanks, Adam.
Speaker CGreat to be here.
Speaker CBy the way, I love the title of your podcast.
Speaker CIt's very positive.
Speaker AOh, thanks.
Speaker AAppreciate you being on here today.
Speaker CYeah.
Speaker CSo look, I'm a father of four kids.
Speaker CI had kids pretty late in life.
Speaker CI've got a 2 year old, 5 year old, 7 year old and 9 year old.
Speaker CAnd they're all boys.
Speaker CYeah, they're pretty boisterous.
Speaker CI also come from a farming background where I worked and lived for probably the first 35, 38 years of my life.
Speaker CAnd it wasn't until later in my life that we moved to Malaysia.
Speaker CI got into education.
Speaker ACool.
Speaker ACool.
Speaker AWell, Ian, let's dive right into our topic tonight.
Speaker AAnd that is, so where do schools create the biggest disconnect for families?
Speaker CI think the main key thing is for most schools to think about is, well, is to, is to really have clear lines of communication so they understand what the parent, parents needs are and what, what they need to communicate across.
Speaker COften even culturally there can be a lot of differences, particularly cause I work in an international school, you get different families from different cultures that truly don't understand either the curriculum or even the, the culture.
Speaker CThe American culture, it can be quite jarring.
Speaker CSo a good example of this in China they have an exam that's for their grade 12 students equivalent called the Geico and it's really intense.
Speaker CSo that sort of, it's a very rigid system, whereas the American system, it's more student focused and, you know, finding the strengths in a student rather than just dictating what they need to learn.
Speaker COften in traditional methods of education, it's all about memorization and then regurgitation without really understanding the concepts.
Speaker AYeah, yeah.
Speaker ASo from a family's point of view then how does that look a little differently than it does to us as educators?
Speaker CYeah, look, I think one of the disconnects that people often find themselves in as educators is not being able to put themselves in somebody else's shoes.
Speaker CSo when there's a conflict or when a parent seems really demanding, we often need to remind ourselves of how we would feel if we were in their position.
Speaker CSo I had a conversation recently with a colleague talking about this topic, and he was quite frustrated that somebody else wasn't understanding the parent's position quite clearly or hadn't resolved the position.
Speaker CBut sometimes instead of just blocking off or saying, no, I can't fix this, it's important to be able to find a resolution and to work with the parent, find out what the parent, A parent's needs are, understand why they're upset, and try to come to, I suppose, come to a conclusion where both parties can be amicable and meet and understand each other.
Speaker CSo that way the parent understands why you can't solve the problem or that you can solve the problem.
Speaker CBut the most important thing is, is that you're making an effort.
Speaker ASure, sure.
Speaker CAnd that's what parents just want to see, you know?
Speaker CYou know, often they want that connection, that understanding and communication.
Speaker CI think parents also, they want to belong to a community.
Speaker COften when international families, when they move overseas, they're leaving behind all their families back in their home countries.
Speaker CSo their family, in essence, becomes their international school.
Speaker CAnd that's where they come together.
Speaker CThey'll meet other people that are in the same position, same boat, same problems, whether it be transport problems, finding a new home, meeting new friends, all those sorts of things.
Speaker CSo it's really vital for schools, particularly international schools or even local schools, to become that hub, that community hub that parents really need.
Speaker CIt's more, I believe education is more than just reading, writing, arithmetic.
Speaker CIt's community.
Speaker CIt's everything, particularly in this day and age.
Speaker AYeah, you know, it makes me think the other day I received an email from a parent.
Speaker AThey had a handful of questions on it.
Speaker AAnd I'm at a large enough school district where we have departments.
Speaker AWe have enough, you know, separation for some of those job titles or job duties.
Speaker AAnd in that email there was, I think, four questions.
Speaker AAnd there were four different departments that would answer that question.
Speaker AAnd it had been very easy for me to just respond with a, well, I can answer this part.
Speaker AYou're going to have to talk to this person, that person, that person.
Speaker ABut really, that's not the experience that that parent needs.
Speaker AI mean, if they've taken the time and effort to reach out to me, yes, I Realize we have some parents that reach out for everything.
Speaker AI get that.
Speaker ABut you also have a lot of parents that.
Speaker AThat's hard.
Speaker AThat's hard to be able to get up enough courage to send that email because they're.
Speaker AThey need some information, they need some assistance.
Speaker AAnd instead of sending that off to a whole bunch of people, best thing I can do right there is just try to, okay, might take me a little bit of time, but maybe I go try to find some of those answers.
Speaker ASo my reply at least has something to it.
Speaker AAnd then if they need more, then I might have to move them on to that person.
Speaker AThoughts on that?
Speaker AI mean, is that something that would help, do you think, or.
Speaker CYeah, absolutely, Adam.
Speaker CThe.
Speaker COne of the things is that a parent doesn't view a school in its parts, in its departments.
Speaker CIt sees it as a whole.
Speaker COkay?
Speaker CSo when you're replying to a parent, if it's an email, you're lucky because you don't have to act on the spur of the moment.
Speaker CYou can have a think about what you need to write, maybe communicate with some of your other colleagues and say, hey, I've got this parent.
Speaker CThey've asked some questions.
Speaker CHow can I answer them without them having to email all these different departments?
Speaker CWhich causes chaos, frustration.
Speaker CAnd we know in this busy world that we have today, the last thing that we need is more communication lines when we've got social media, LinkedIn, Facebook, Class, Dojo, PowerSchool, all these other platforms that are trying to grab our attention.
Speaker CSo, yeah, being really clear and concise with information.
Speaker CBut I think, yeah, also transparency is really important.
Speaker CSo if you don't know the answer, just be honest with the parent.
Speaker CJust say, hey, look, don't know the answer.
Speaker CCan I get back to you on this?
Speaker CAnd that way the parent knows that you're making an effort, even if you don't have the answer straight away.
Speaker CHowever, having said that, one of the important things is that I believe is to be responsive and try to be as quick as possible.
Speaker CYou know, when you get an email or you might get a message or something from a parent that's got a query, and then you decide to prolong your response for a day or two or three.
Speaker CThat's when you're making, you know the old expression making a mountain out of a molehill, the parent gets frustrated, they start thinking about it all the time when they go back home at night or whatever.
Speaker CAnd something small can turn into something really big quite quickly.
Speaker CAnd as we know, people expect quick response in today's society, Goes back to, you know, all these different platforms, we get notifications all the time, so people expect a quick response.
Speaker CAnd if you don't have that response straight away, like I said, just politely say, hey, look, I'll look into it.
Speaker CCan I get back to you?
Speaker CAnd that's, that's the way that I would expect.
Speaker CLike, as a parent, I'd appreciate that because at least they're being honest and forthright and they're looking into the answer for me.
Speaker AYeah, I think that's a great point right there.
Speaker AAnd at some times, you know, I think we forget that.
Speaker AYeah, this may not seem like a big deal to us when we read it, just based on all of the other things that are going on as a school leader.
Speaker ABut to that parent in that moment, it is a big deal.
Speaker AIt might be the only deal that's going on.
Speaker AAnd so if we're not able to respond in a timely matter, you're right.
Speaker AIt's all that's going to happen is it will get worse, it won't get better.
Speaker AWhatever is going to happen from that piece will just make it harder for us to be able to work with that parent, to be able to build that trust back up.
Speaker AI think that's great.
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Speaker ASo if leaders, if we're wanting to be a little bit more proactive in this, Ian, and if we want to try to, like, develop a more connected experience across our organization, what are some proactive things we can do to be prepared for it before that phone call happens?
Speaker CCool.
Speaker CI think, you know, as administrators or leaders, I think the important thing is there's a couple of things to be mindful of.
Speaker CTry not to be too cold or austere, and then on the other side, try not to be disingenuous.
Speaker CSo if you know what I mean.
Speaker CSo sometimes you'll meet people in life that will go, hey, how you doing?
Speaker CAnd then as soon as they start turning their back, they're just like a complete change.
Speaker CIt doesn't really seem real.
Speaker CSo it's important to follow through on any sort of communication that you have with parents and families.
Speaker CWe've got a fantastic principal that I work with and he's lovely, outstanding with all the kids and the parents and he takes time to know what they're up to.
Speaker CHe goes out and plays basketball with the kids during the, during the break and stuff like that.
Speaker CSo he forges a real connection.
Speaker CAnd when you can forge those connections, even with the students, the students will be like, they'll come home, they'll talk to their parents and say, the principal took his time out of his day just to play with us.
Speaker CYou know, those are special moments.
Speaker CAnother moment that really impressed me was our superintendent when he first came on board.
Speaker CWe, we had a one on one meeting and we're talking about just cleaning staff and lay staff and all the people that work behind the scenes.
Speaker CAnd we came to the same.
Speaker CWell, we're on the same point in the sense that every time I meet somebody or if I have a cleaner come into my office and clean the rubbish bins and stuff, I always make a point to say, thank you so much, I really appreciate it.
Speaker COr you know, hey, how you doing?
Speaker CAnd then don't finish it there.
Speaker CAsk them a question about their family or, you know, what's it like to live in Nepal?
Speaker CBecause we have a lot of Nepalese guards.
Speaker CFind out a little bit about their culture.
Speaker CLike, one of the things that struck me when I first came to Malaysia is they would say, great to see you, sir.
Speaker CAnd they'd put their hand on their chest.
Speaker AOkay.
Speaker CAnd I would say, so what are you trying to say?
Speaker CWhat do you mean when you, when you do that?
Speaker CAnd they say for us it means from our heart.
Speaker CSo now I make an effort.
Speaker CWhen I see some of the guards, if I'm really grateful for something, I say thank you so much because it shows that you, you care about them, you care about their culture.
Speaker CAnd the other thing is, is that all these people.
Speaker CClannas the, the guards, they're all advocates for the school.
Speaker CSo the most important asset that we have in any school is not the facilities, it's not the programs, all that stuff.
Speaker CIt's the people that work here.
Speaker CIt's the people because they're, in essence, they kind of like our salespeople.
Speaker CSounds terrible.
Speaker CBut they're selling the school too.
Speaker CIf they're happy, we're going to have happy students.
Speaker CIf the students are happy, parents are going to be happy.
Speaker CAnd it's a really positive cycle that if you can get, create a culture like that, that's positive reinforcement, then it makes a huge difference.
Speaker CAnd you can make just a small difference to somebody's day.
Speaker CYou know, sometimes people are having a lousy day, crappy day, excuse my language.
Speaker CBut just simply taking the time to spend even 30 seconds or a minute out of your day, ask them, how are you?
Speaker CWhat have you been doing?
Speaker CBut instead of asking generic questions, because that's another trap that people fall into, they say, hey, how you doing?
Speaker CAnd subconsciously, the other person just gives a snouted reply.
Speaker CBut it's only when you engage with that person you actually get involved.
Speaker CYou ask them, so what are you doing for this weekend?
Speaker CLike, I just spoke to a colleague just before we, we got on this conversation, before we got onto this podcast, he said, oh, well, I've got leave this week.
Speaker CAnd I said, great, so where are you going?
Speaker CAnd then that continued in a conversation.
Speaker CHe told me that he's going to Thailand.
Speaker CPhuket.
Speaker CI said, fantastic.
Speaker CI love Phuket.
Speaker CWhat's your favorite thing and.
Speaker COr what are you doing?
Speaker CAnd that engagement shows that you're invested in them.
Speaker AYeah.
Speaker CSo the next time you meet them, you know you're gonna have a positive relationship, whether it's through other departments, head of departments, or just cleaning staff.
Speaker CAnyone.
Speaker AThat's good.
Speaker AI mean, I think what you're saying is really true, though, because a lot of times we'll refer to those as little things.
Speaker ARight.
Speaker ABut those little moments, they really aren't little things.
Speaker AThose are huge.
Speaker AThose carry so much weight.
Speaker AAnd I also like the fact of you talking about the community as a whole.
Speaker AI mean, really, our school district, a lot of places, it is the heartbeat of the community.
Speaker AIt is absolutely what the community is based up.
Speaker AAnd I think that challenge for us as leaders is to stop worrying about whether all of these little departments.
Speaker AI know that's what we've talked about here to start the day, but rather than all of these little things doing well and really, we just got to start asking whether or not the entire experience makes sense to all of our families on the other side, that they feel that as one.
Speaker ABecause at the end of the day, they don't care that there's five departments.
Speaker AThey know that there's one school.
Speaker AAnd that's the most important part to our families.
Speaker AIan, this has been a great conversation today.
Speaker AI really appreciate you jumping on here, but I think we're gonna have you back.
Speaker AWe'll be back for a couple more episodes.
Speaker ABoosters, thanks for joining us here again today and we will back talking with you again next time.
Speaker BThat's your morning boost from AWB Education and Media.
Speaker BIf this episode helped you reset your thinking or take your next step forward, share it with a colleague.
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Speaker BKeep showing up with intention, keep moving forward and we'll see you next time.
